Search for a command to run...
Articles tagged with #tracking
Email has five links all pointing to the homepage. Tracking reports '100 clicks on homepage' without telling you whether it was the top banner or the bottom button. Link Aliases fix this in five seconds.
Client asks 'was that campaign successful?' and you need an answer within 10 minutes. Here's where each metric lives in Email Studio, what the formulas actually measure, and the iOS 15 asterisk on open rate.
Three sends from a seasonal campaign. Client asks 'which one performed best?' Exporting to CSV and loading Excel is the slow path. SFMC's built-in Compare Email Sends view is the fast one.
Client wants all tracking data in their data warehouse for analysts to slice. Exporting one CSV at a time from the UI isn't scalable. Tracking Data Extract and Data Views are the SFMC-native paths to bulk-export.
Subscriber appears as unsubscribed with reason 'Universal Unsubscribe' - but they never visited the Preference Center. Here's what the tracking labels mean and which ones are triggered by email clients instead of subscribers.
SFMC's built-in tracking covers opens, clicks, bounces. It doesn't cover the business context you need to reconcile with a CRM. Send Log DE is how we capture the extra fields that matter.
