Marketing Cloud Connect Components and Engagement Checklist
Reference for every Marketing Cloud Connect component we use in production, plus the checklist we run on every engagement that includes a Salesforce CRM integration.
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Reference for every Marketing Cloud Connect component we use in production, plus the checklist we run on every engagement that includes a Salesforce CRM integration.
Eleven items that take five minutes and prevent 90% of 'oh no' production incidents. The checklist our team runs before hitting Send on any SFMC campaign.
Multilingual Content Blocks, Data Retention Policy, Random Data Extension, and three more SFMC features that appear in certification questions but get under-used in production.
Starting Sources, Activity types, and six composable patterns that show up on almost every Marketing Cloud build. A reference sheet for SFMC teams.
Beyond the basic sendable DE, SFMC has several DE types with specific behaviors. Knowing when to use each saves architecture rebuilds later. Here's the reference sheet we use.